SECTION ONE: What's it all about?
What is your business/brand name and where does it come from?
Where can we find your website if you have one?
Which industry does your business operate in?
Please list your key products and services?
Tell us a little about how the business/organisation started?
What’s the big idea and why?
If you had to describe your business and the service you offer in 5 adjectives, what would these be and why?
Please tick your top 3 brand/business goals:
If you had to make £50,000 with your business this year, how would you do it?
What do you think makes your service different to others in your sector?
SECTION TWO: Who’s it all for?
Have you completed profiling of your ideal customer?
If yes, in a few words who is your IDEAL customer?
Please list the types of people who would be interested in your product or service and why?
What is the most important feature of a service like yours in their eyes?
What types of content do you think your customer like you to share the most? Please pick your top THREE.
As well as customers who else values what you offer the most?
Who are your products NOT for and WHY?
If a past customer/client were to describe your brand, what would they say?
Do you think that everyone who has interacted with your brand would describe you in the same way?
SECTION THREE: Your brand hat
What about this business gets you up in the morning?
If your brand walked into a room what would you want people's first impression of him/her to be?
Why would you like it to be this impression?
If you selected 'other' what 4 words would you choose to be associated with your brand?
If you had a big speaking gig booked, what would you wear and why?
You arrive a sales meeting. What mode of transportation would best represent your brand and why?
Which of these quotes are on-brand for you?
Describe the tone of voice of your brand.
What words would you never use in your brand and why?
Are there specific words/phrases that are unique to your brand?
What primary message do you want to convey to your customers?
Of the following 12 characters which would you most like your brand to be associated with?
Why did you choose this character?
SECTION FOUR: Your position
Have you done any competitor analysis?
Who will your main competitors be and what do you like and dislike about how they present themselves?
Are there other companies you aspire to be like and why?
Which company would your company best identify with?
How would you like to position your brand in the market?
SECTION FIVE: Your brand values
What ethical values and qualities would you say your brand has?
What is your organisation’s core value and why?
SECTION SIX: Would you like to work together?
Which services are you most interested in?
And what would you like these services to achieve for your business?
What are your objectives and expectations for this project?
Using 5 adjectives, describe how you would like your design work to look and feel.
What would be a major NO for you?
Do you have a moodboard or links to your likes and dislikes that will visually inspire us?
What is your budget range for this project?
What is your timescale for completion?
Where are you and your business located?
Could we grab your phone number and/or email?
Every experience with ‘Your Company’ will convey... INSERT JUST 3 WORDS BELOW TO FINISH THE SENTENCE.
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